First things first, my attempts to sketchnote but a few of the many fine ideas in Brandy Agerbeck’s The Graphic Facilitator’s Guide, which shares the wisdom of her profession (distilling and illustrating information in a live meeting environment).
Brandy’s book is ambitious in scope; I lack her skills in info-synthesis and organization to do it justice in a page. Brandy argues that in the 21st century, we’ve embraced the postmodern perspective that all voices have value, without yet having determined how to distill and organize multiple perspectives into a coherent meaning. Graphic facilitators do just this: they step into a conversation without an outline or a script, where spontaneous perspectives are shared, and apply their thinking, listening, and drawing skills to the task of identifying patterns, symbols, and lasting meaning from many inputs.
I found this sketchnote a challenge. Perfectionism, completism, still-developing synthesis and drawing skills, the sheer skills it takes to sketchnote, all challenges to take on when approaching this discipline.
The following sketch ended up being cut out of the original sketchnote (so much for quick like a bunny). I wasn’t sure it was a key idea, or maybe I didn’t like the stick guys? Let it be noted that actual graphic facilitators, who work in front of a live audience, could never get away with this type of nit pickery!
Sacha Chua has a great post on how to build your sketchnote visual vocabulary. It’s helpful to be fluent in symbols you’re likely to draw and re-use, especially when sketchnoting live. With this in mind, I’ve borrowed ideas from some other artists and sketchnoters (including Austin Kleon, Don Moyer, Sachiko Umoto, Ed Emberley, Fiona Watt, and Joy Sikorski) mixed in with my own ideas to practice drawing random things, some useful, some just for fun.
After experiencing an empty chair moment while trying to sketchnote a training last week, I realized I needed to hit the books and revisit some basic visual information structures.
The Napkin Sketch Workbook chapter “Choosing a Structure” provides great sketchnote examples for several information models, so to teach myself, I applied a concept from work (Kindle) to the info models myself. Here are my results*
*info represented is example only- not real data
Here’s another extended example of a workflow or business process. I find myself drawing these at work whenever I’m thinking about ideas or objects that move between people or locations.
Next up: tackling more structures, and a visual icon library…
Last week I attended a training on how to write a product planning document. “Writing is the easy part,” read one slide. “Thinking is the hard part.”
I tried (and failed) to sketchnote the talk. Early in the discussion, the facilitator told an anecdote about Jeff Bezos: that he used to bring an empty chair to meetings to represent the customer. I dutifully drew the chair, which sat in the center of the page as random phrases began to surround it. I ran out of room 30 minutes into the talk.
I imagined the consumer of my sketchnote sitting in the empty chair I’d drawn. They’d look at the buzzwords I’d written, spread out in wobbly circles on the paper, wondering when they could get up and leave. My sketchnote, I realized, had no information structure — no skeleton. I guess I thought that this sort of thing would create itself as long as I could draw a few things along with the words.
It turned out that drawing is easy, but thinking is hard.
In the spirit of Austin Kleon’s Steal Like an Artist, I have a number of sketchnote heroes whose work I admire and sometimes try to emulate. One of them is Don Moyer.
His one-page autobiography is a favorite, which I’ve tried my own version of:
Actually found this a challenging exercise, it feels weird to map out a life. To quote Bob Seger, “what to leave in, what to leave out?”
Several years back, I attended an all-day onsite-offsite (a special kind of corporate torment in which team members are trapped in a conference room together for 8 hours with flip charts and markers in an attempt to get along). The leader, a UX design manager, insisted that each participant design a map of their life, which they then had to present to the group in a 10-minute speech.
The UX designers quickly produced adorable cartoons and poster-perfect lettering, while the writers hesitantly scratched out stick men surrounded by clouds of text. When it came time to sum up our lives before the crowd, though, the writers were able to compensate with amusing stories and asides.
How did I do? I can’t recall. I’m sure my drawings were bad, but since then I’ve been trying to bridge this gap.
More of my sketches stolen like an artist from Don Moyer… Here’s his great Flickr photostream.
Any one of Mike Rohde’s sketchnotes makes me want to improve my penmanship. His own doubles as both art and information.
This being so, the curiously low-priced Creative Lettering Techniques by Jenny Doh seemed like a compelling investment.
Although the book’s examples are from proper artists who use stuff like Gesso and scratchboard, many demonstrate basic techniques for adding 3D or textured effects to letters with regular pens (one of my favorite pens, a Wacom iPad stylus, works just fine for this purpose).
I realized while flipping through this book however that these aren’t the quick techniques you’d use to scribe a talk or meeting, but more to embellish or add emphasis to a more designed piece of visual content. The latter is actually more my area of interest, and I’m not the best artist, so it’s a great reference.
Any book that promises to improve the drawing aspects of my writing always gets my money because I suffer from the imbalanced outlook Brandy Agerbeck warns of in her book The Graphic Facilitator’s Guide:
“Because drawing is the physical, tangible skill and because it can be the scariest and least-developed, we overemphasize it. Do not let drawing eclipse the importance of your listening and thinking skills.”
Listening. Thinking. Oh, right.
Note: My article was originally published on the University of Washington’s Flip the Media blog on 4/1/2012
Content strategy jobs are hot—Flip the Media’s Peter Luyckx called it last year. Type “Content Strategist” into a job search engine and you’ll see plenty of results. Reflecting that trend, my own title was recently changed from Editor to Strategist.
Five years ago, Content Strategists were rarer than unicorns. I’d know– I’ve been in content since 1997 and only recently started seeing the title come up. What’s happened in the content industry that’s driving this change?
Kristina Halvorson’s Content Strategy for the Web, first published in 2009, has been a big influence, as Peter notes in his post. In her book, Halvorson defines content strategy as “the practice of planning for the creation, delivery, and governance of useful, usable content.” How does this differ, though, from what professional content writers, editors and managers have been doing all along?
Note: My article was originally published on the University of Washington’s Flip the Media blog on 5/1/2012.
Have you seen “design skills” asked for in a marketing or content writing job description recently? I have— the most recent two writing jobs I’ve held listed graphic design skills a prerequisite. The visual web has arrived: look no further than Pinterest, Tumblr, or the rise of cell phone photography for evidence. With tools like iPhones and Instagram, most of us can take good pictures without photography skills, but what about other kinds of visual art?
As the web has evolved from text to images and video, many jobs in the communications field now expect candidates to bring visual design skills to positions that were once mostly about writing. Experience with interface design, storyboarding, wireframing, prototyping, infographics, and even cartooning are all in demand, as they are now part of the content creation process in the visual web era. What’s a non-artist to do?
Note: My article was originally published on the University of Washington’s Flip the Media blog on 7/12/2012.
Content strategy experts Val Swisher, Scott Abel, and and Kristina Halvorson recently hosted a webinar about success factors in content strategy projects. It centered on an important theme: objectives vs. tactics. We’re often focused on the latter which can be to the detriment of customer needs and business goals. Here are four themes from the presentation that will help you set the right priorities in your next content project:
1) Avoid the buckshot approach
Most of us center our workday around tasks. In communications, this usually means producing information. Blog posts. Web pages. Status reports. Videos. Diagrams. Presentations. We define our accomplishments around the quantity and perhaps the performance of these items, and call this content strategy. But this isn’t strategy – its tactics. “A bunch of things all in a row is taking a buckshot approach if it isnt tied to business objectives,” says Kristina Halvorson.
What are the business objectives of your daily communications tasks?
2) Content strategists aren’t content developers
Many organizations confuse the roles of content strategist and content developer. Kristina Halvorson describes content strategists as people who “oversee the success of content initiatives.” This involves creating a roadmap of content initiatives (tasks and deliverables) that clearly serve business objectives, and ensuring the success of those initiatives via the use of success measures like analytics and scorecards. This is a management role, and differs fundamentally from writing page copy and shooting video.
I like to sketch and take notes on good quality paper using fountain pens. However, it’s hard to erase mistakes, and I don’t always have the right pens on hand to add color or other effects. Also when I’m done, I like to be able to share stuff online.
Using an iPad, I can have the best of both worlds- start with paper-based notes or drawings, then upload them and add effects with Sketchbook Pro for iPad. (I use a stylus for this, which I recommend. Mine’s a Wacom Bamboo.) Here’s how to do this yourself.
Things you’ll need:
- A scanner
- You’ve installed Sketchbook Pro for iPad and can use it at a basic level (I tried to find a good Sketchbook Pro tutorial online, lots of bad ones. Thankfully it’s fairly intuitive.)
- You’re willing to buy/install a file management app for iPad (GoodReader)
How to edit your hand-drawn work on iPad:
- Scan the picture you’ve drawn and upload it to the internet (Flickr, Picasa, your own site via FTP or other method, etc.) and take note of its URL. Here’s my picture, I uploaded it to my web site:
- Install the GoodReader app on your iPad. It’s 5 bucks. (It does a bunch of amazing stuff apparently, although I’ve only ever used it for downloading files.)
- Open Safari on your iPad and type in the picture’s URL. Put a G in front of the http part like this: ghttp://www.whereveryourpictureis.com/yourpicture.jpg and tap Go.
- This downloads the picture to GoodReader. When you open GoodReader you’ll see the picture file listed under Downloads like so:
- Tap your file to open it. At the bottom of the picture, click the camera icon to send it to your iPad Photo app’s Photo Album.
- Return to your iPad desktop and tap the Photo app. (The Photo app, as you may know, comes with the iPad, and its icon looks like this:)
You’ll see your picture in the Photo app’s Photo Album.
- Now open the Sketchbook Pro app. Tap Gallery. (This is a button in the upper left that appears when all the tools are showing.) At the bottom of the Sketchbook Gallery, click the “import from” icon (the flower + plus sign), and click Photo Library.
- Click Camera Roll and tap your drawing to start editing it in Sketchbook Pro.
- When you’re done, save your picture to the Sketchbook Pro gallery, where you can send it back to your Photo Library or other options (Facebook, print, e-mail, etc.). Here’s my picture after I erased some lines and added color: